Building an End-to-End Digital Clinical Trial Recruitment Platform
Pfizer Global Product Development sought to develop a unified digital platform for clinical trial participants to educate info seekers and recruit potential trial participants. The intention was to sunset the old platform, consolidate various online resources owned by Pfizer, and unify them into a single platform.
Role
Product Designer& Strategist
Stakeholders
Clinical Trials SMES, Marketing Clinical Study Team
Collaboration
The Client, Content Strategist, Copywriter, Creative Director & UI.
Delivery
Wireframes, User-Flow, Persona, Information Architecture, Interactive Prototypes
Main Outputs & Outcomes
1 / Modernize the Experience
The v1.0 digital clinical trial platform streamlines trial discovery with a modern search, filter, and sign-up approach, strategically integrated across multiple pages.
2 / Balance Design with Enggaging Content
Revamped the educational content, blending videos, images, illustrations, and interactive elements for easy comprehension.
3 / Thoughtful Visual Story
Enhanced the user experience with a distinct visual story and branding, setting it apart from competitors.
4 / Success Rates
Achieved 23% Avg page view and 60% Click Thru Rates, for find a trial features in the first 2-3 months.
Discovery Activity
Collaborated with Pfizer SMEs and Marketing Stakeholders to develop a clinical trial recruitment platform for info seekers, building upon an extensive existing research as baseline to build feature roadmap.
Delivery: Find a Trial Feature, Enhanced Study Page & Pfizer Clinical Trial Unit (PCRU)
Screen samples highlight key pages and features, enabling users to effortlessly search for clinical trials, including various recruitment studies and Phase 1 opportunities for healthy volunteers, through a modern Web 2.0 interface.
Client's Recognition
"By the way, Steve, I wanted to tell you I've really enjoyed having you a part of the team. You are such a steady and calm voice, always so responsive, and most importantly you do a great job from a creative perspective. I hope you enjoy whatever project you are moving on to!"
Sarah Rubenstein Hsu, Pfizer's Director of Marketing for the Clinical Trials Program (worked on the same project)