Boardwalk Savers Re-Design

I had the opportunity to completely re-design the Boardwalk Savers by The main objective was to bridge the flagship product, with visually less corporate and to strengthen the overall content. I had to make sure the design would be easy to update from the non-designer stand point. I experimented with how imagery are display to try to bring more appeal to the site. Re-purpose the "Tip Jar" concept; using it more as an "aside" and finesse the landing page.  Eliminated the multiple categories and replaced it with more intentional category, such as "Super Category", i.e. article series, interviews, etc.  There was a total of 12+ pages that I had to design within a span of 2 months.