Login & Registration Enhancement


Low rates on social media sign-up and user experience inconsistencies across three Blibli products


Collaborate with product managers, regarding the requirement and the goal.  Create detailed user-flow with multiple use-cases concept model and high-fidelity mockup. Did internal usability testing before moving to high-fidelity. Also informed the marketing with some of the design updates and what to expect.


Some of the features end up being used for the feature updates, some were too big of a scope. In the end, the social media feature help to increase membership by 20% since it's launched.