One of the initiative, eHarmony employed frequently was to optimized the subscription and billing experience. Using A/B testing tools or other method of measurement to essentially improved the number of conversion. For this particular requirement, I was tasked to come up with ways to increased the following areas: Subscription landing page & billing experience. I came up with variants of iterations, flows, user-scenarios to determine the most optimal experience.
Zoom-in versions of the Subscription & billing screens consist of (from top to bottom) subscription landing page, USP, checkout popover, credit Card UI with big option to scan credit card; credit card scan UI & auto populate credit card.